I’m David (True Dato), a designer working across brand, web, and product design. I help studios, agencies and business owners create digital experiences that are clear, useful, and visually distinct — not just nice to look at, but built to connect with people and support real goals.

I’m drawn to work that holds a bit of tension: something that needs to feel beautiful, but also make sense; original, but still easy to use; full of personality, without getting in the way. That’s usually where the strongest design lives.

My approach brings together strategy, visual direction, and hands-on craft. Sometimes that means shaping a website from the ground up. Other times it means refining a brand, improving structure, or bringing more clarity and character into an existing experience.

Whatever the project, the goal stays the same: to make digital work that feels sharp, thoughtful, and hard to forget.